One Last Breath was an innovative campaign for Dwr Cymru Welsh Water that used emotive content & 360° video to communicate one simple message: swimming in reservoirs kills.

Ernest produced a short film (in English & Welsh), radio adverts, and the 360° content (in collaboration with Atticus Digital) - the short film was also adapted into four 10 second films for Instagram. 

The English version of the short film received 100,000 organic views and 2,200 shares after 4 days of being posted on Facebook - to date it has been viewed over 200,000 times.

The 360° content has received over 100,000 views and the radio adverts reached over 200,000.

The campaign has been shortlisted for numerous awards including The Masters of Marketing, the DADI awards, and the CIPR awards

All the content was hosted on a dedicated microsite onelastbreath.wales and a Facebook canvas page.